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An Efficient Advertising Tool in the Modern Era

January 10, 2022 4 min read


Smartphones, computers, and the Internet have drastically changed how we perceive advertising and company promotion. Digital marketing allows advertisers to reach a broader audience to generate leads. However, in the age of digital ads and artificial intelligence, classic advertising methods such as the vinyl sticker continue to be as effective as ever.

Physical advertising tools like the vinyl sticker are still essential for any successful marketing strategy. They allow businesses to capitalize on local markets. Find out how vinyl stickers can boost sales, increase brand awareness, and help you promote your brand.

What is a Vinyl Sticker?
Vinyl stickers are the modern descendants of an 18th-century invention known as decalcomania, the origin of the word “decal.”

Although the terms have a shared origin, you should not confuse stickers and decals. A decal is one specific type of sticker, meaning that all decals are stickers, but not all stickers are decals. Many sticker types exist, each using different materials and manufacturing processes.

A typical vinyl sticker consists of three layers of different materials. The primary layer is a flat sheet of a plastic polymer called polyvinyl chloride, better known as PVC or vinyl.

The back of the PVC sheet is covered with another layer, using a material called Pressure-Sensitive Adhesive (PSA). PSA forms a bond on a flat surface simply by applying pressure. These properties are why vinyl stickers are easy to stick on virtually any surface, from glass to metal.

Vinyl Stickers are Durable and Long-Lasting
All vinyl stickers use PVC in their construction. PVC is highly durable, weather-resistant, and withstand frequent wear and tear.

One critical aspect of a vinyl sticker’s durability is its resistance to water and humidity, including rain, snow, sleet, or other forms of harsh weather. This property is one of the reasons why vinyl stickers are ideal for bumper stickers, window stickers, or promotional stickers intended for long-term outdoor usage. They will not tear, chip, or break down like less durable materials, such as paper stickers.

Additionally, vinyl stickers have a long service life. On average, a vinyl sticker has an outdoor lifespan of five years, after which it may start fading or showing signs of degradation.

Although paper stickers may have similar advertised lifespans, they only apply for indoor use. When used outdoors, these materials simply do not compare with vinyl and will tear or fall apart within months.

Limitless Colors and Shapes
Vinyl stickers come in any combination of size, shape, colors, and finishes, making them highly versatile.

Modern vinyl sticker printing techniques let you cut stickers of virtually any shape, ranging from basic geometric shapes to complex, stylized forms (e.g., a worn flag, complete with tears and ripples).

As well as being an ideal material for non-standard shapes, vinyl is the best choice if you need the highest image quality. Vinyl stickers preserve your original computer design’s exact colors, vibrance, and detail, making it an excellent choice for rendering highly stylized logos, lettering, or art pieces on stickers.

Additionally, your stickers’ primary PVC layers may feature varying levels of gloss finish, giving you extra customization options. Vinyl is typically available in three finishes: high-gloss, semi-gloss, or matte.

  • High-gloss stickers reflect light the most, giving your stickers a shiny, eye-popping appearance. The high light reflection may impact your sticker’s contrast and vibrance, so it is better suited for simple, low-complexity designs.
  • Matte stickers reflect light the least, giving them a low-glare, indoor-friendly feel. Although they may be less eye-grabbing, they are the natural choice for preserving the clarity of more complex designs.
  • Semi-gloss stickers offer a balance between matte and high-gloss. They are an excellent choice for general-purpose stickers and can be used indoors and outdoors.

Why Vinyl Stickers Are Cost-Effective
In addition to their durability and high image quality, vinyl stickers are inexpensive to make and easy to produce in large quantities. These properties bring down the cost per unit for a cost-effective advertising option, ideal for small businesses or start-ups.

Besides a low cost of production, vinyl stickers are incredibly versatile as a promotional and advertising tool, allowing you to try multiple marketing channels for a low initial investment.

Vinyl Stickers are Highly Versatile
Vinyl stickers are a versatile marketing method, allowing you to target specific demographics or increase your brand exposure.

  • Packaging and shipping

You can use vinyl stickers featuring your branding to decorate standard cardboard and shipping boxes. Not only is it an effective way of customizing your shipping materials, but it is also significantly less expensive than custom-ordering printed cardboard boxes.

  • Promotional items

Another popular way to use vinyl stickers is to offer them as free extras or use them in promotional giveaways. Free stickers are an essential element of free swag marketing strategies, which are an excellent way to build awareness and brand loyalty at a low cost.

For example, if you ship items to a customer, you can include free stickers alongside their order, allowing your customer to decorate their gear with them. Free stickers often end up on computer cases, laptop lids, and fridge doors.

When given away as free swag, vinyl stickers do not carry the same connotations as a standard ad. Instead, customers treat them as gifts or presents, conveying a positive image of your brand.

The higher the quality of the promotional items, the better the impression left on their recipients. For this reason alone, vinyl stickers are a powerful advertising tool: They are high-quality, low-cost promotional items, all but guaranteed to put a smile on your customers’ faces.

Make The Best Custom Vinyl Stickers With Vinyl Mayhem
Vinyl Mayhem’s team of vinyl sticker professionals can help you turn any logo, branding, or design idea into a high-quality custom vinyl sticker. We have over 25 years of experience creating products that fulfill your marketing needs and that last. Send us a message using our custom order form to start your project today.